The rules
Three swaps per episode, one winner per slot. These are the terms every brand accepts before bidding.
One number is enough
A product qualifies if it has fewer calories, more protein or more fiber than the ingredient it replaces. Not all three. One.
Most nutritious doesn't win
Clearing the gate only gets you into the running. After that the bid decides, so a better tasting product with a modest edge can still take the slot.
Blind by default
Bidders see their own amount and nobody else's. On open slots the current highest amount is visible, never who placed it.
Invoiced on award
An award is a commitment to pay the bid amount. The invoice follows the award email, and the number in it is the number you bid.
Always disclosed
Winning labels are shown with #ad and a partner marker on screen, in the description and in the pinned comment.
Real label numbers
We print what is on your label, per the serving you declare. No rounding in our favour, no invented serving sizes.
Ready to put a number on it?
Create a brand account, upload a label, and bid on any open slot.